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Sunday, October 31, 2010

Does Bing Bring in the Bling? (NASDAQ: MSFT) (NASDAQ: GOOG) (NASDAQ: YHOO)


Microsoft's (NASDAQ: MSFT) Bing search engine has been taking market share ever since it was launched. According to Net Applications, Bing is the 4th largest search engine by query volume on the Internet at 3.25%. Google (NASDAQ: GOOG) is in first at %83.34%, followed by Yahoo (NASDAQ: YHOO) and 6.32% and then Baidu (NASDAQ: BIDU) at 4.96%. Bing does offer similar search results, but also houses some interesting new features for a search engine. Its home page is quite appealing and its Bing Maps shows high quality birds-eye-view images. Although not as easy to navigate as Google, Bing sure is creeping up on Yahoo in the United States. Some reports have said that Microsoft recently passed Yahoo as the second largest search engine, if all of the Microsoft Network search engines are included, such as Windows Live, and MSN.

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