NEW YORK- Shares of Lululemon the popular yoga retailer have stagnated since soaring to a 52 week high following its second quarter results on September 2. Allan Edwards the CEO of The Markets Are Open coined the term "erection premium" to state the value that Lululemon trades at compared to what it should actually trade at. The theory is that Lululemon trades at such a high value as men attempt to procure Lululemon to issue more shares at a high price to ensure the survival of their business so that yoga apparel stays in style.
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