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Thursday, October 7, 2010

Yahoo! Moves Into Google's Space (NASDAQ:YHOO)

Yahoo! Inc (YHOO) has agreed to buy an ad provider, Dapper. Dapper offers a product and service to be able to create ads and personalize them to target specific users. Large technology companies such as Google and Apple have been moving into this similar type of ad space, which has gained quite a bit of popularity for mobile phones. Yahoo aims to compete in the same market with the help of its new acquisition.

The merger should help Yahoo display more relevant and smarter ads to its Internet viewers. The advertising market is currently dominated by Google, but is slowly starting to be penetrated by the likes of Apple and now Yahoo. The Dapper team exclaimed that they are "thrilled to be joining Yahoo!"




Yahoo! Inc. (Yahoo!) together with its subsidiaries, is an online media company. The Company attracts users every month through its technology and engaging content and services. To users, it provides online properties and services (Yahoo! Properties or its Owned and Operated sites). To advertisers, it provides a range of marketing services designed to reach and connect with users of its Owned and Operated sites, as well as with Internet users beyond Yahoo! Properties, through a distribution network of third-party entities (its Affiliates). Its offerings to users on Yahoo! Properties fall into four categories: Integrated Consumer Experiences, Applications (Communications and Communities), Search, and Media Products and Solutions.

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