Amazon.com, Inc.(NASDAQ:AMZN) has got the licence to include the famous TV shows like Fringe and The West Wing, to its Prime instant video catalogue. The deal was signed with Warner Bros.' domestic television distribution. Amazon Inc., who had launched its streaming services, last February, gives a neck competition to its counterparts. Indeed, this deal gives Amazon Inc. an edge over its competitors.
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With an annual membership of $ 79 for a program including the surplus of unlimited free two-day shipping on millions of items, Amazon Inc. also provides its customers with limitless instant streaming of more than 18,000 movies and TV episodes. Kindle Fire members who gets one month of free service, along with the members of Amazon Prime, would be able to have access to both Fringe and The West Wing. Even those who are not the existing members of Prime are provided with an exclusive opportunity of one month of free trial. Prime customers can access the instant video on a Kindle Fire or any compatible device, including the Roku, Xbox 360 and PlayStation 3 gaming console.
With an eye on a gamut of content offerings for its users, Amazon Inc. has been engaged in similar kinds of deal in the past. The most recent being a deal with Metro-Goldwyn-Mayer Studios Inc. The objective of the deal was to heap up more than 18,000 movies and television episodes through 2012 to its instant video service. The company had also signed a licensing deal with NBC Universal Domestic TV distribution and CBS Corp. (CBS) to stream more than 9000 movies and an addition of 2000 episodes of the television network's shows. With such deals in hand, the company aims to oust its rival Netflix, which began as a DVD-by-mail company but has also been expanding its online offerings.