Friday, July 27, 2012

Brightcove Inc (NASDAQ:BCOV) Shares Pop Up ON Acquisition News

Zencoder, a top cloud-based video encoding service that has more than 1000 companies all over the world in its database, is apparently being acquired by Brightcove Inc(NASDAQ:BCOV), which specializes in cloud-based solutions for publishing and distributing professional digital media.

Zencoder is well-known for its superb customer satisfaction, innovative creations, and operational performance. Its clients include PBS, Scripps Networks Interactive, IGN, SmugMug, Yammer, TwitVid, College Humor, Funny or Die, and many more. Video.js, an open source HTML5 video player is also provided by Zencoder and is used on as many as 24,000 websites.

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Allaire, Brightcove chairman and chief executive officer is extremely ecstatic about the acquisition and he is positive that it will further elevate Brightcove as the top cloud platform that offers scalable standalone building blocks for building custom systems and also offers rich, end-to-end solutions for digital content publishing and distribution. The two companies have come together to form a powerful network so as to implement their strategies in a way like never before thereby enabling consumers to access world-class content on every device.

And what does Zencoder have to say about it? According to Jon Dahl, chief executive officer and co-founder of Zencoder, the feeling is mutual because their objective has always been to create the best package of media processing services in the cloud, all the while keeping a focus on prevailing, API-based tools for developers. Dahl says that he believes that their coming together with Brightclove will be immensely beneficial as the Brightclove team shares their dream and passion.

Recent reports state that Brightclove will carry on developing, supporting, operating, and promoting Video.js services as well as Zencoder encoding in their present form as separate products. The organization has plans of incorporating Zencoder technologies and solutions with some Brightclove products in order to give consumers the best of both! Brightclove will take steps to speed up the delivery of the Zencoder product roadmap. The offices of Zencoder in San Francisco will now be known as the Brightcove Bay Area Development Center and will also join similar centers in Boston and Seattle.

Shares of BCOV rose 6.50% to $16 in today’s session.

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