Facebook
Inc(NASDAQ:FB) CEO Mark Zuckerberg is expecting Open Graph to be a potential
revenue generator for his social network Facebook, with the potential to extend
beyond the web and be a game-changer in the way that people connect with one
another.
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Open Graph is a
platform launched by Facebook last September and shares subscribers’ action
such as reading, watching, listening and other activities and posts it to their
Timeline and News Feeds. Simply put, it keeps a watch over the activities of
its users and communicates it to their friends who may then click on those
links as well, creating a shared experience much like in the real world.
On Friday,
Zuckerberg said that more than 1 billion stories were shared from Open Graph
apps every day, adding that it would evolve as a core platform to the network’s
strategy. Though Open Graph does not directly generate revenues for Facebook,
it can shares in the revenues of developers who build applications on the
platform and distribute them to users. At present users mainly use the platform
for games apps, which form a major chunk of its revenues.
Facebook, which
is facing challenging times, due to uncertainty over sustaining its revenue
with users shifting more to mobile devices where it still has not been able to
gain traction from mobile advertisers, s looking for newer ways to monetise its
network’s apps and platforms. The integration of media apps with commerce would
give users a “more nuanced” social experience, Zuckerberg said.
Facebook
is now testing a new subscription billing option for third-party developers
that could generating revenues for Facebook and is also building tools and
products that allow companies to build social products.
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