Joel Ewanick, who was brought in to revamp General Motors Company’s (NYSE:GM) marketing strategy about two years back following the bankruptcy and subsequent bailout of the once heavy-weight automaker, has been asked to leave on the grounds that he did not meet expectations, the company said in a statement.
Ewanick, 52, who was the global marketing head, will have to quit the company immediately and will be temporarily replaced by Alan Batey, currently the head of U.S. sales and service. He had joined the company in May 2010, a few months prior to the successful public offering by the company in November.
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"It has been a privilege & honor to work with the GM Team and to be a small part of Detroit's turnaround," Ewanick said on Twitter. "I wish everyone at GM all the best."
Ewanick failed to properly report financial details about a recent sponsorship deal between GM's mass-market Chevrolet brand and the world's most popular soccer club, Manchester United, news agency Reuters said quoting an unidentified source.
Reuters said that when asked about the sponsored deal Ewanick replied in an email that he could not comment. GM and the football club had signed the five-year deal in May this year.
Ewanick has had a long innings in the automotive sector having worked with Hyundai Motor America at the height of the automobile slump in the U.S. and then with Nissan North America.
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Soon after he joined GM, Ewanick got a campaign together to boost the Chevrolet brand called "Chevy Runs Deep" which coincided with the Major League Baseball World Series, 2010.
However there were other controversial decisions he told such as removing GM's paid advertisements from social networking site Facebook, which did not meet with the approval his bosses within the company.
Shares in the company had closed up 2.9 percent at $19.67 on Friday.