Facebook Inc(NASDAQ:FB) pages can be highly effective when
it comes to marketing your website and directing traffic. There is also an
Insights section where it gives detailed analytics about traffic. Even so, it
was rated as being very low when it came to marketing techniques used for
customer satisfaction. That is why the Facebook team has come up with advanced
features to enhance the efficiency of an FB page such as scheduling posts,
unpublished page posts, and updated page admin permissions for third-party
apps.
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Scheduling posts
Previously, all posts on Facebook had to be done manually or
if they needed to be pre-scheduled, by using a third party application like
Socialoomph or Hootsuite. With the introduction of the new in-built scheduling
option on the page, marketers can breathe easy. Page admins are now able to
schedule their posts within a time frame of 10 minutes to 6 months! There is an
option of re-scheduling as well if the is more than 3 minutes from its
scheduling time. Thus you can make your page consistent by posting updates at
regular intervals, thereby ensuring that the target audience sees them.
Unpublished Posts
Constant updates on a page might not be seen by the target
audience. To combat this issue, Facebook has introduced sponsored updates for
targeted marketing. These posts will not show up on the timeline and are not
published. Page admins can choose to send them to followers after you have
studied their demographics. Segmented marketing campaigns can be developed
using this feature.
Admin Permissions
Third party apps has become a nuisance as there were fixed
privileges for admins – they had to give full access to the app to manage their
page. But now, the access can be restricted because as admin, you can limit the
permissions. For instance, you can prevent a post scheduling app from accessing
your insights as it is unnecessary. In this process, your page gets more
security.
Marketers are already trying out the new features on the FB
page, but the success factor will only be revealed with time.
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