Shares of Apple
Inc.(NASDAQ:AAPL) rose 0.65% to $610.18 in the pre-market session. The company is all set
to report its earnings next week.
Apple Inc. lost the long led battle of
patents against its most powerful competitor Samsung Electronics Co. According
to the verdict by judge Colin Birss, on 9th July
in London, Apple Inc. has to issue a declaration on its U.K. website in
parallel to the British newspapers stating that the registered designs for its
hot selling iPads have not been copied by its rival. The news should be flashed
for a minimum duration of 6 months on Apple Inc.’s website. This judgment would
serve as an attempt on part of the company to correct the tampered impression
of the South Korea-based company of infringing on Apple Inc.’s patents.
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Though Briss did not permit Samsung Electronics Co.’s demands of
granting an injunction blocking Apple, it does a major damage for Apple Inc.
who is involved in global battle for patent lawsuits with Google Inc., HTC
Corp. (2498) and Samsung.
In an endeavour to compete with its rivals for the dominance of the
smartphone and tablet computer markets, Apple Inc. has been long engaged in
global patents lawsuits. The ruling of the court means Apple will have to
publish “an advertisement” in favour of Samsung Electronics Co. for as per a
lawyer for Cupertino, California-based Apple, told the court. “No company likes
to refer to a rival on its website.”
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The verdict might cause a great commercial harm to Apple Inc. which is
engaged in similar battles with Samsung in Germany, the Netherlands and the
U.S. The company is also supposed to pay for the notices in the Financial
Times, the Daily Mail, Guardian Mobile magazine, and T3, according to a draft
copy of the order provided by Samsung’s lawyers.
However, according to the statement by the lawyers of Apple Inc., the
company would appeal the July 9 decision. The company is even granted
permission by Judge Birss to take its case to the court of appeal. The case is
Samsung Electronics (UK) Limited & Anr v. Apple Inc., High Court of
Justice, Chancery Division, HC11C03050.
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