Amazon.com, Inc. (NASDAQ:AMZN) New Kindle Fire May Be Just Around the Corner

The whispers of a new Kindle from Amazon.com, Inc.(NASDAQ:AMZN) may finally be coming true, if recent events are any indication. The internet retailing giant is holding a press conference on September 6 to make an announcement, though the nature of the announcement has not been divulged.

Amazon made its entry into the tablet PC market with the seven-inch Kindle Fire in September last year. Google, which has been doing several things to make its mark in the technology hardware segment released the Nexus running on its new Jelly Bean operating software and started a price war i the segment.

Ever since then there has been speculation that Amazon is working on a new tablet, rumours about which gained in intensity after the release of Apple's iPad 3.

The new Kindle is expected to be larger - with a 10-inch screen - than the existing one. Analysts feel that larger and cheaper Kindle will definitely offer consumers an alternative t the more expensive iPad.

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Amazon already has plans to expand its mobile platform and broaden its offering of devices according to developers and retail partners who work closely with the company.

The adoption of tablet PCs has been rapid and NPD Display Research has predicted that by the end of 2016, sales of tablets will outstrip that of laptops. In 2012, more than 120 million tablet PCs are expected to be sold.

With faster and more powerful processors being embedded into tablets and with their ability to take in more storage, without compromising on their ease of portability, road warriors are increasingly using tablets rather than lugging around cumbersome laptops.

Amazon, which started off as an online retailer of books, has now diversified into a host of things. It entered the hardware segment with the launch of the Kindle e-book reader that has now metamorphosed into the tablet PC.