Amazon.com, Inc. (NASDAQ:AMZN)
adds printed textbooks to its list of rentable books offered to the college students.
The rental service has been in
Amazon’s list of services offered since 2011 when books were offered to college
students on Kindle. But as opposed to the previous rental service as per which
the books were available for 30-360 days, the new rental service will offer
books for a single semester (130 days).
On the offer is also free two-day
shipping if students opt for a Prime membership by signing up as “Amazon
Student.” The membership would also entitle them to free two-day shipping on
other items, such as books, backpacks, electronics, video games, shoes and other
college essentials for six months plus 50% off on Prime membership charges up
to four years.
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The new strategy clearly implies
that Amazon’s rental service is aimed at hooking students to its Prime
membership before its rivals Barnes & Noble (BKS), Apple Inc (AAPL) and
eBay Inc (EBAY) get a market share.
Reports also say that the web
retail giant has accepted that it would be required to start charging sales tax
in all U.S. states. Rival, eBay (EBAY) had also announced in August that it
will test same-day shipping, "eBay Now," for customers who purchase
from local merchants and are willing to pay a $5 delivery charge. EBay Now uses
an iOS mobile app that's downloadable on Apple (AAPL) iPhones, iPads or iPod
Touch. Participating stores include Macy's (M), Toys R Us and Target (TGT).
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