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Sunday, August 5, 2012
Apple Inc. (AAPL) has spent a Cool Billion for iPhone and iPad Advertising
Phil Schiller, who is the chief of marketing in Apple
Inc.(NASDAQ:AAPL), manage to overwhelm a jam-packed courtroom on Friday, when
he declared that Apple has spent about a billion in advertisements for their
products like iPhone and iPad! He further added that soon they will step up
advertising for all products, so that the transparency of the items gets
augmented, resulting in more appeal to consumers.
Apple is playing its cards carefully and using the
best methods to maintain their market presence, so that each and every product
speaks volumes about their features and advancements. The objective is to “make
the product the biggest and clearest thing in advertising”, as Phil Schiller
Schiller has given the company 15 years of his life,
and as a long time veteran, he addressed the jury and revealed that about $647
million were spent on advertising for the iPhone, launched in 2007 and $457
million for iPad, which completes a two year journey.
Schiller, who was dressed in a dark suit and yellow
tie, a far cry from his usual preference of blue jeans, exuded the personality
and charm of a formidable opponent. He is also of the select few, who are
directly involved with CEO Tim Cook. He quoted that he was “shocked” when he
saw the Galaxy S phone and how he found it to be heavily plagiarized from Apple
products. Schiller’s disgust for Samsung, which had allegedly copied several
Apple products, was palpable, when he scathingly quoted that “I thought they’ve
done it again, they’re just going to copy our whole product line”.
For Apple fans, investors, and competitors, it is an
inside look as they get to know more about the heavily guarded internal
processes at an organization like Apple, whose products have revolutionized the
industry and also won the admiration of many for its marketing savvy and
streamline supply chain operation. The “Apple New Product Process” blueprint
was also revealed in court, which is the standard procedure that the
organization follows while launching new products.