According to latest reports, Apple Inc. (NASDAQ:AAPL) has hired a seasoned designer to bolster its claims that Samsung Electronics has copied features of iPhone. This was after the inception of the smartphone in 2007 which led to a crisis in design for the South Korean electronics giant.
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Monday was the start of the second week of the sensational tech war between Apple and Samsung. Currently, Samsung is the most valuable tech company in the world as it surpasses Apple in terms of market share. It is intending on expanding its American footprint.
Apple has accused Samsung of copying the design and features of iPhone and iPad. The American company is seeking damages amounting to billions of dollars and bans on sales. The Korean company has countersued Apple by saying that the latter has infringed some of its important wireless technology patents.
Peter Bressler, a college professor was called by Apple to analyze the gadgets of Samsung and compare them with iPad and iPhone. Peter has experience in electronics design and has around 70 patents to his name.
The hearing took a bad shape when the meticulous lawyer of Samsung, Charles Verhoeven took help of real phone sand visuals to prove his point. Bressler, after an hour of grilling, stated that an ordinary observer would think that both the designs are the same. \the lecturer at the University of Pennsylvania said that every single detail should not be investigated. Bressler has worked with Motorola and several other technology clients before.
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Bressler said in his conclusion that he has gone through a number of dispositions of Apple employees and has discovered that the company employs special machine processes. After examining a number of Samsung gadgets and Apple smartphone and tablet, he has stated that Samsung has borrowed a number of design elements from Apple.
Shares of AAPL are trading flat on Tuesday, after having solid week with a gain of 6.50%.