As
per two individuals From Bloomberg sources, who are acquainted with Apple Inc.’s
(NASDAQ:AAPL) plans, the company is
making preparations for introducing the next version of iPhone on 12th
September. iPhone is Apple’s best selling product and the curiosity over the
design overhaul of the upcoming model can be imagined.
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According
to sources, the new iPhone will have a sleeker body with a larger screen. It is
expected to tie up with AT&T Inc.(NYSE:T) and Verizon Communications
Inc.(NYSE:VZ) Wireless’s long-standing evolution wireless networks.
The
change in design will be the first for iPhone smartphones since the company had
launched iPhone 4 in 2010. The update of 2011 had the same appearance as the
4S. Curiosity surrounding the new model has resulted in a decline in sales and
profit goals for three months, June being the last. iPhone was responsible for
46% of the company’s revenue in the quarter.
Currently,
Apple Inc. is undergoing a legal suit against Samsung Electronics Co. for
exercising monopoly in the smartphone market that has a value of $219.1
billion. Apple always had the strategy of releasing a new smartphone every
year. Samsung, on the other hand, became the world’s leading handset
manufacturer by launching devices of a variety of sizes and costs.
The
September debut was reported initially by a technology news website, iMore. A
spokeswoman at Apple Inc., Natalie Harrison has, however, refused to comment on
this.
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There
were hints in Apple’s quarterly financial reports that the company is gearing
for a new product launch. According to an analyst at Wells Fargo Securities,
Marynard Um, the company has increased prepayments for components by an amount
of $1.15 billion. Such a jump is indicative of the fact that there may be a new
product to be introduced.
It
is believed that Steve Jobs had been involved in the redesigning of the
smartphone before his death in October.
Shares
of AAPL were recently trading at $608.38, down 0.41% after gaining about 0.80%
earlier in the session.
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