Thursday, August 9, 2012

Apple Inc. (NASDAQ:AAPL) Releases Samsung’s Analysis of iPhone at Trial

Here's the latest on the hottest court case of the year where Apple Inc.(NASDAQ:AAPL) and Samsung are playing starring roles.

Apple had accused Samsung of copying the designs of its iPhones and iPads for its Galaxy range of smart phones. On Tuesday Apple produced a document that gives a detailed insight into the Korean handset maker's thought processes at the time it was designing its Galaxy devices.

Get Live Update On the Ongoing Patent Case Between AAPL and Samsung

It also compares the Galaxy S1 phone with the iPhone.

The document shows that while during the designing stage there were a lot of differences in the look and feel of the icons on the screen, by the time the Galaxies hit the stores they had started to look identical to the iPhone icons.

Former Apple employee and graphics expert, Susan Kare told the court that her impression was that Samsung had designed its phones with Apple on its mind.

The points of similarity between the two phones on which the document touches are: 3-d icons, large `end call' button, text messaging icon, double tap zoom function for reading texts on the web, among others.

Samsung defended the documents and the analysis made by its engineers while designing the phones. On Wednesday a spokeswoman for the company said, "Samsung benchmarks many peer companies. In fact, these are typical competitive analyses routinely undertaken by many companies in many industries – including Apple. Samsung stands by its culture of continuous improvement and innovation. We are very proud of the product innovations driven by our more than 50,000 designers and engineers around the world who have made Samsung’s products the products of choice.”

How Should This Case Affect AAPL’s brand Name, Get Our Special report

The Korean company, which is the top smartphone company in the world, said that it denied copying Apple's designs. It also questioned the originality of Apple's claims to intellectual property on certain items, such as the use of the telephone receiver as an icon for its phone app, or a speech bubble for its text messaging app.

No comments:

Post a Comment

Privacy Policy | Legal Disclaimer