Friday, August 10, 2012

Apple Inc. (NASDAQ:AAPL) Samsung Reveal Their Secrets During Trial

The most riveting thing about the trial between Apple Inc.(NASDAQ:AAPL) and Samsung is that interesting, little-known fact about the two companies are emerging that is something of a revelation.

Like the granular sales data by the two companies, that the companies would like to remain hidden.

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On Thursday documents filed by Apple and discovered by All Things D, showed sales numbers of Apple's various devices though they are not broken down into models.

The iPhones made their appearance in 2007 and since then through the second quarter of this year the company has sold 85 million iPhones in the United States, account for $50 billion in revenues.

In the same period Apple sold 46 million iPod Touches equivalent to $10.3 billion in revenues. The iPad debuted in 2010 and since then it has sold 34 million of them so far garnering revenues of $19 billion for the company.

That's really interesting data. It shows how the company has captured the imagination of the world in such a short time with its devices.

Now look at Samsung's sales data, from June 2010 through June 2012. The Korean company has sold 21.25 million smartphones that brought in revenues of $7.5 billion. The 1.4 million Galaxy Tabs it sold generated revenues worth $644 million.

There's no doubt that in terms of volume and value Apple is definitely performing better than Samsung, always allowing for the fact that its devices have been in existence longer than Samsung's smartphones.

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The documentary evidence that Apple provided of Samsung’s engineers analysing the design of its first smartphones also provides interesting insight into the inner working of technology companies.

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