The most riveting thing about the trial between Apple
Inc.(NASDAQ:AAPL) and Samsung is that interesting, little-known fact about the
two companies are emerging that is something of a revelation.
Like the granular sales data by the two companies,
that the companies would like to remain hidden.
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On Thursday documents filed by Apple and discovered by
All Things D, showed sales numbers of Apple's various devices though they are
not broken down into models.
The iPhones made their appearance in 2007 and since
then through the second quarter of this year the company has sold 85 million
iPhones in the United States, account for $50 billion in revenues.
In the same period Apple sold 46 million iPod Touches
equivalent to $10.3 billion in revenues. The iPad debuted in 2010 and since
then it has sold 34 million of them so far garnering revenues of $19 billion
for the company.
That's really interesting data. It shows how the
company has captured the imagination of the world in such a short time with its
devices.
Now look at Samsung's sales data, from June 2010
through June 2012. The Korean company has sold 21.25 million smartphones that
brought in revenues of $7.5 billion. The 1.4 million Galaxy Tabs it sold
generated revenues worth $644 million.
There's no doubt that in terms of volume and value
Apple is definitely performing better than Samsung, always allowing for the
fact that its devices have been in existence longer than Samsung's smartphones.
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The documentary evidence that Apple provided of
Samsung’s engineers analysing the design of its first smartphones also provides
interesting insight into the inner working of technology companies.
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