Thursday, August 23, 2012

Apple Inc. (NASDAQ:AAPL), Samsung Trail: Jury Begin Deliberations

Nine ordinary residents of Silicon Valley began deliberations on Wednesday to decide on the fate of technology giants Apple Inc.(NASDAQ:AAPL) and Samsung, who between them control more than half of an estimated $200 billion smartphone market.

Apple sued Samsung in April 2011 saying that the Korean company had stolen the designs of its iPhone and iPads and used that to sell its poplar Galaxy range of phones. It is also seeking $2.5 billion in damages and a ban on the sales of Galaxy devices in the United States.

The Korean handset maker has counter-sued saying that Apple infringed on its wireless patent technologies and has demanded about $400 million in damages.

Get Complete Analysis on The Ongoing Patent case Here 

In the closing arguments which concluded on Tuesday, a lawyer for Apple claimed that the Samsung designers had worked day and night to copy the designs of its devices and used that to build its smartphones and tablets. It said that it had incorporated what was effectively four years of investments and efforts made by the Cupertino company and with minimum risk of gong wrong.

Samsung however said that Apple was wrongly claiming copyrights on the use of big screens and that it (Samsung) was giving customers what they wanted - smartphones with big screens.

Towards the end of the trial on the suggestion of Judge Lucy Koh the chief executives of both companies did make an attempt to resolve their differences over the phone but that failed.

Analysts and legal experts who have been closely following the case have said that ultimately it will all boil down to whether the jurors think that the products of the two companies look alike.

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