Friday, August 3, 2012

Apple Inc. (NASDAQ:AAPL) Scrambles to Protect Sensitive Data in Court Trial, Shares Up

Legal suits are often known to bring out information that a company may be keen not to be made public. On Friday Apple Inc. (NASDAQ:AAPL)  rushed to file a court appeal to stop its rival Samsung from revealing sales data document pertaining to its iPhone and iPad devices.

The court where the trial is taking place will be cross examining Apple’s senior vice president of Worldwide Marketing, later on Friday.

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Apple has been busy filing various motions right from the time the trial started earlier this week to keep evidence private and confidential and also to prevent sensitive data of any kind from getting into the public domain, including the iOS source code, sales and marketing data.

Apple has most recently filed two motions related to eight confidential trial exhibits of sales data, which the company's attorneys described as "a particularized, document-by-document showing of good cause and compelling reasons for sealing of Apple’s most competitively sensitive information," AppleInsider said.

The motions included "declarations from several of its executives attesting to the value of this information, the efforts Apple has undertaken to maintain its secrecy, and the harm that Apple would suffer if it were publicly disclosed."

The company had originally filed a motion last week to seal four documents Samsung had said it would use during Schiller's cross examination and added four more after it became aware that Samsung planned to use another four.

The documents that Apple wants to prevent from becoming public contain data on the sales summaries of the iPhone, iPad and iPod Touch, an iPad tracking study, and a series of quarterly iPhone buyer surveys conducted over the past two years.

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Apple became upset earlier this week when Samsung made available to the media photos and documents that are excluded evidence in the trial, and tried to persuade the court to impose sanctions against the Korean handset maker and as punishment to nullify its patents claims.

The maker of the iPhones wants only using excerpted versions of various sales report and other documents it holds to be confidential, to be put into the public domain.

Shares of AAPL continued to gain on Friday and added 1.45% to $616.61. The stock may resistance at $618.

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