Until Apple Inc. (NASDAQ:AAPL)’s new iPhone 5 is
actually out on the store shelves, these speculations and surveys will
continue.
On Wednesday it was Piper Jaffray that conducted a
survey to gauge the response of the new iPhone. Today it is Robert W. Baird's
analyst William Power with his own survey.
And the subject of the survey? You've guessed it! It
is about the iPhone and expected demand for the phone.
The results of the survey are even more predictable.
The iPhone will see strong demand.
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Of the 2,000 people surveyed, about 45 percent are
eligible for an upgrade and 45 percent of this eligible category plan to buy a
new iPhone - that is, the one to be launched next month.
Another 31 percent were undecided on what their next
phone would be while the remaining wanted to buy Android devices.
Power wrote in a note “Those percentages, if they
held, could suggest 50 million+ iPhone 5 sales in the U.S. alone, well above
current forecasts.” Consumers viewed longer battery life, 4G/LTE, improved
Siri, improved back camera and a larger screen as the most important features
for them, in that order."
There was however one interesting information that
emerged from the survey. That iPhone users are more loyal compared to those
owning other handsets.
About 77 percent of current iPhone users planned to
buy another iPhone. In the case of Android loyalty was at 48 percent, while
only 2 percent of Blackberry customers said that they would buy another
Blackberry.
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