Thursday, August 23, 2012

Apple Inc. (NASDAQ:AAPL) Users Are the Most Loyal, Says Piper Jaffray

Until Apple Inc. (NASDAQ:AAPL)’s new iPhone 5 is actually out on the store shelves, these speculations and surveys will continue.

On Wednesday it was Piper Jaffray that conducted a survey to gauge the response of the new iPhone. Today it is Robert W. Baird's analyst William Power with his own survey.

And the subject of the survey? You've guessed it! It is about the iPhone and expected demand for the phone.

The results of the survey are even more predictable. The iPhone will see strong demand.

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Of the 2,000 people surveyed, about 45 percent are eligible for an upgrade and 45 percent of this eligible category plan to buy a new iPhone - that is, the one to be launched next month.

Another 31 percent were undecided on what their next phone would be while the remaining wanted to buy Android devices.

Power wrote in a note “Those percentages, if they held, could suggest 50 million+ iPhone 5 sales in the U.S. alone, well above current forecasts.” Consumers viewed longer battery life, 4G/LTE, improved Siri, improved back camera and a larger screen as the most important features for them, in that order."

There was however one interesting information that emerged from the survey. That iPhone users are more loyal compared to those owning other handsets.

About 77 percent of current iPhone users planned to buy another iPhone. In the case of Android loyalty was at 48 percent, while only 2 percent of Blackberry customers said that they would buy another Blackberry.

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