Apple Inc.’s (NASDAQ:AAPL) new iPhone 5 has not yet been released and speculation has already started on the kind of response that the phone will receive.
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The new generation iPhone is expected to sell 200 million handsets in a year of its release, Value Walk said, quoting analyst Horace Dediu from Asymco. It is expected to take up 85 percent of the market if past indications of the popularity of the phones are any indication.
Dediu said that he had arrived at his predictions by closely listening to Apple's marketing head Phil Schiller who had said at the recent on-going patents dispute between the iPhone maker and Samsung - "Each new generation sold approximately equal to all previous generations combined."
In Dediu's estimated the iPhone 3G outsold the original iPhone four times, while the 3GS beat previous models by a factor of 1.6. Sales of the iPhone 4 were better than its previous versions and the existing version iPhone 4S is at the half-way point of outstripping the sales of the previous models.
The new iPhone is expected to be launched on September 12 while the device will be available on store shelves from September 21, onwards.
Images of the new phone have been leaked out and it shows that unlike previous models, the new phone has undergone considerable changes from its existing version. It has a larger screen size, it is thinner and has 4G LTE technology.
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The company has also forged partnerships with new vendors including Sharp and LG Electronics.
Apple is hoping to take back the leadership position in the smartphone segment from Samsung, which is the world's largest selling smartphone maker having overtaken both Apple and Nokia earlier this year.