Apple
Inc.(NASDAQ:AAPL)’s iPad Mini is expected to pose stiff competition to Google’s
Nexus 7, especially if the Cupertino company prices it aggressively.
According
to analysts who are tracking the sector, anything between $249 and $299 would
be enough to “crush the competition” as well as give it enough room for a
profit.
The answer comes down to whether
Apple wants to "crush the opposition" or just maintain dominance,
Rhoda Alexander, an analyst at IHS iSuppli, told CNET
"And the price point would be how they do
that," she said.
The maximum that Apple is expected
to charge for the iPad Mini is $349, and that would come with a 4G LTE network,
Alexander said.
The fact
that the competition is already gearing up for the launch of the iPad Mini, is
attested to by the fact the Google has become aggressive with its Nexus 7, even
using its usually uncluttered home page to push the product.
The ad
also stresses on the price of the product at $199. The Google Nexus 7 was
competing with the Amazon Kindle Fire, but now it would find a new competitor
in the iPad Mini.
"The input I'm getting from
the supply side is that [Google] has actually raised the quantity of orders
being built this year," Alexander said. "We see it on the order of
five to six million in 2012 or maybe even a little more than six million."
However the Nexus has a limitation
in that it works only on a 3G Wi-Fi network that restricts it sales in Asia,
where Wi-Fi is not prevalent. In contrast, a smaller, cheaper iPad with 3G/4G
capability in Asia would be an extremely attractive product, she said.
No comments:
Post a Comment