Wednesday, August 8, 2012

Apple Inc.(NASDAQ:AAPL) iPad3 Rules China market in Second Quarter

iPad and iPhone maker Apple Inc.(NASDAQ:AAPL) sold 1.7 million iPads in China during the third second quarter to July, China's Analysys International said on Wednesday.

The sales of the tablet dominated the Chinese market accounting for three-fourths of all tablet sales in the country. During the quarter 2.34 million tablets were sold in the country, a 63 percent rise in the same period of the previous year.

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The figures by Analysys are estimates since Apple does not give region-wise break-ups of the sales of its devices due to fears of competition.

Its closest competitor in the tablet segment was Lenovo, which came in at a distant second a share of 8.4 percent of the total tablet sales.

Apple's global rival Samsung's tablet sales accounted for only 3.6 percent of the total, according to the data.

Incidentally, Apple's performance is all the more impressive since the company was not able to sell its new iPad3 in mainland China until July 20, leaving it with just barely 10 days in which to notch up those sales.

A trademark dispute with a local manufacturer Proview delayed the launch of Apple's devices in the country.

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China is an important market for Apple, where it sees a huge opportunity for its products. CEO Tim Cook recently said that it was planning an aggressive sales strategy in the country as more people adopt the use of high-end tablet devices.

The entire industry is now awaiting the launch of Apple’s next generation iPhone that is expected to put the company right back on top in the smartphone segment, where it trails Korean handset maker and bitter rival Samsung. The launch is expected to happen on September 12. 

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