In anticipation of the new iPhone from Apple Inc.(NASDAQ:AAPL), customers have deferred their purchases of the existing version of the phone. At least that is what data shows happening in China.
Industry research firm IDC released figures on Friday which showed that in the quarter ending June, Apple's share in the Chinese smartphone market halved to 10 percent from a year earlier.
"There are two things in play," said IDC analyst TZ Wong, referring to Apple's drop in ranking and market share. "One is seasonal, people know the new phone is coming. And the second is that the alternatives are becoming much more attractive than a year ago. The iPhone didn't change much over the year."
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China is the largest market for Apple, outside the United States. and it has plans to become more aggressive in the country, where it sees a lot of potential for its high-end devices, like the iPads.
With more and more Chinese consumers opting for smartphones and other alternatives to iPhones local favourites such as Lenovo and ZTE Corp have edged out Apple, which has dropped to the fourth place in the rankings now, IDC data showed.
The leader in the smartphone segment was Samsung with a market share of 19 percent, though that figure shows that the company has lost share from the previous quarter.
A Gartner report showed that Apple's market share fell to 12 percent in the second quarter from 17 percent in the previous three months.