Game developer Electronic Arts Inc.(NASDAQ:EA) is
talking to software giant Microsoft Corporation
(NASDAQ:MSFT) for an alliance to bring mobile games to the next version
of the Windows mobile operating system, Bloomberg reported on Monday.
The video games maker sees Windows as central to its
mobile gaming strategy.
“We’re working very closely with Microsoft to
understand what their views on gaming navigation are,” Chief Operating Officer
Peter Moore told Bloomberg in an interview.
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“Anything that allows more platforms to be adopted
quickly that have a gaming element is good for Electronic Arts.”
Game developers are increasingly eyeing the mobile
handsets segment on which to take their games as the next generation consoles
are yet to make their appearance.
Microsoft, a new entrant to mobile operating systems,
also needs developers who will make the products that it needs to establish a
loyal base of users.
With sales of the mobile version of Windows 8 slated
for later this year, Microsoft needs developers to create products for its
platform to take on Apple Inc.(NASDAQ:AAPL)’s iPhone and devices powered by Google
Inc(NASDAQ:GOOG)’s Android software, Bloomberg said.
At 3.5 percent Microsoft has a minuscule portion of
the market share of the mobile operating platform which is dominated by
Google's Android with a 68 percent share followed by Apple's iOS with 17
percent.
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Bloomberg said that Windows also trails the two
markets leaders in the number of games and applications available. There are
more just over 100,000 apps for the Microsoft product, compared with more than
600,000 each for Apple and Android.
Games enthusiasts form a substantial band of loyal
users and having gaming products would be the right way to create stickiness.
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