Facebook Inc (NASDAQ:FB) refuses to be daunted by
reduction in sales or not performing up to the mark as an IPO. It has now
started a new campaign where Pages can show posts to those people who are not
their fans. This will be done via a web and mobile news feed ad unit and the
Pages need to dish out a certain sum to do so. This approach will help Pages to
interact with more people and they don’t need to depend on through ads in the
web sidebar or Sponsored Stories.
Can FB Rebound After Its Recent Slump Find Here
The most powerful content of the Pages will be
available to all users of Facebook, but even then people are debating the
usefulness of these new non-fan news feed ads. Facebook has stated that this
approach is still undergoing a soft launch phase, where a certain group can see
the ads and only some business can utilize the new ad unit.
A growing cause for concern is that the news
feeds of users will be brimming with ads and might annoy them. Facebook has
reported that it understands that too many ads will create an issue, so they
have set a limit of the number of ads on a particular news feed. The specific
limit is not known as of yet. The reactions of users will be closely monitored
during the test phase as some might feel extremely disturbed if random ads keep
popping up on their feed.
Earlier, business had only one way to expand
their fan base – purchasing fan bases. Till date a lot of moolah has been spent
in such schemes, but with the introduction of a new ad unit, a Page can easily
reach out to numerous news feeds all over the world and increase its fan base.
Facebook might have to deal with the possibility of advertiser faith coming
into question in the context of the importance of the earned media available
through Pages. It might seem a little too aggressive on Facebook’s part, but
only time will tell if the approach is successful.
Get Complete List Of Insider Trading On FB Here
Shares of FB ended higher by 4% to $21.20 on
Wednesday.
The ads with sound really piss me off, but i guess im not a customer or one whom FB care about. To be honest i dont mind a few ads, but when they autoplay with sound i get frustrated. Cheers FB.
ReplyDelete