Thursday, August 23, 2012

Facebook Inc (NASDAQ:FB) Releases iPad and iPhone App Upgrades

Facebook Inc(NASDAQ:FB) has released major upgrades to its iPad and iPhone apps on Thursday. People, who have suffered from the sluggishness of the existing apps, can now breathe a sigh of relief. The new versions are supposed to be faster.

The apps have identical appearance to their predecessors. The major difference is that most of their web-based code has been substituted with the native programming code used for iOS.

The other changes in the new versions are slight but significant. The code from Facebook’s individual Messenger and Camera apps has been put into the Facebook app, substituting the older versions of photo and messaging tools. This has resulted in making these tools appear and act differently, but posting photos and messaging are much zippier with the new versions.

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Another noteworthy difference is in the news feed. When people ‘Like’ or ‘Comment’ on any post, they will appear in real-time. This will eliminate the need to refresh the post to view the latest likes and comments. The news feed has been further optimized to load faster, as stated by the product manager of Facebook apps for iOS, Mick Johnson.

The new apps are the outcome of an important reshuffling that is taking place within Facebook. In latest interviews, it has been stated by Facebook executives that they have retooled the organization so that every product squad is working on mobile and that the company sets up weekly training courses on Apple and Android programming.

Facebook engineers feel that the changes to the apps were important to deliver the instant satisfaction that users seek when they are accessing the site on their phones.

Facebook’s head of mobile engineering, Cory Ondrejka said that users want to access the Facebook app on their phone while standing in a queue and want it to load real fast. He added that as the web technology gets better, Facebook would utilize it.

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