Game developer Zynga Inc(NASDAQ:ZNGA) has a
new chief operating officer in charge of new markets – Maytal Ginzburg -
AllThingsD reported on Friday citing her LinkedIn profile as the source of the
information.
Till July Ginzburg was the Senior Vice President
of regulated markets at 888 Holdings, where her mandate was to acquire
customers and other operations.
888 Holdings operates online portal 888.com,
which is a gambling site offering real-money games such as poker, bingo and
sports betting, in those markets where online gambling is regulated and
permitted.
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Ginzburg is expected to start work at Zynga
soon, said Social Casino Intelligence which was the first to report on the
development. It is expected that at Zynga she will be responsible for the company’s
foray into real-money gambling and betting products.
The hire is important for the Facebook
games maker because it shows that, while a number of executives have decided to
leave, it can still recruit talent at a very high level, AllThingsD said.
Chief Executive Mark Pincus had earlier
said that Zynga’s first real-money products were in development, and that it
believed it has a huge opportunity to leverage its strong casino presence on
Facebook, including with Zynga Poker and newer properties, like Bingo and
Slots.
Zynga’s first real-money gaming products in
international markets are expected to be launched in the first half of 2013,
after getting due licensing and regulatory approvals.
Shares in Zynga were down 1.4 percent on
Friday at $2.85 a share. The company has dropped nearly 70 percent since its
IPO debut last year.
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