Google Inc(NASDAQ:GOOG) is assiduously promoting its
tablet PC, Google Nexus 7, on its own home page.
It has taken advantage of the uncluttered, minimalist
white architecture of its home page for running the ad for its Nexus tablet
that competes with Amazon's Kindle Fire.
The ad may not always be visible but when it does, the
tablet pops out of what looks like a slit on the screen. However in keeping
with its creed of simplicity, there is only a line with the price above the
image of the phone.
That line hyperlinks to the Google Play Store where
the customer can buy the Nexus and all the other things that are available for
sale.
Google rarely uses its home page to advertising
anything, least of all its own products. The last time it had advertised was
for its Nexus S cellphone and its Google Plus social network during its initial
days.
It does use the home page for social causes or as in
the case of the London Olympics to mark the major events each day.
The Google Nexus is crucial for the company in its
plans to get gain a hold in the tablet PC market and reduce its dependence on
Samsung, which is its biggest partner for mobile devices.
Google has seen a good response for the Nexus,
especially because of its competitive pricing strategy, but Amazon which
started off by launching the Kindle Fire last year, is now on the verge of
releasing an upgraded version of it.
Apple will also be launching an iPad Mini and that is
expected to compete directly with both Google and Amazon's products in terms of
pricing and functionalities.
This is a wonderful news i am so positive about Google's potential, and i think that it was a wise attempt by Google to advertise its Nexus via its home page. This product can get the best coverage through their homepage, moreover Nexus is another competitive innovation that will surely make its way straight into the markets. The collective efforts by Google are surfacing, and their stocks are gaining strength each day, that's a sure indication of their professionalism----
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