Apple Inc.(NASDAQ:AAPL)’s win against Samsung has
given birth to speculations in the technology market that Microsoft
Corporation(NASDAQ:MSFT) may be able to reap huge benefits due to carriers and
phone manufacturers contemplating an alternative mobile operating system, now
that Google Inc(NASDAQ:GOOG)’s Android has come under scrutiny. But, the major
problem with phones running on Windows Phone operating system is that it has
not been able to connect with customers like Android.
Sources have cited
that Microsoft’s offering has numerous loopholes in its interface and design
that needs to be worked out. Until the number of customers who use Microsoft
phones reach a suitable number, it is not possible to build new apps and
services for such products. Nokia is not too happy with the sales figures of
Windows phones as Microsoft is a regular client.
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The Nokia Lumia 900, which also runs on Windows
software, got a huge boost from carrier AT&T in the beginning of the year.
But then again, that might have been due to the carrier’s independent wireless
dealers scheme to sell the product. Even then, it comprised only 2% of the unit
sales of a store belonging to an independent AT&T retailer. The worldwide
picture throws up similar figures with Windows phones capturing only 3% of the
smartphone market, as reported by International Data Corp.
Microsoft is planning to launch the first
smartphone built on its newest Windows Phone software next week, after
collaborating with Nokia. The interface will steer away from how it looks on
the iPhone and will be presented in the form of interlocking tiles of different
sizes. These phones may have only a niche audience among first-time smartphone
buyers who just want to surf the Web and check e-mails because the apps are not
as developed as they are in Google.
Microsoft is currently trying to impress app
developers and expand its database of phone customers. It is going to be
exceedingly difficult both ways and only time will tell if their strategies
will succeed.
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