Finnish handset maker Nokia Corporation (ADR)(NYSE:NOK)
is fighting back. The company is expected to reveal its new smartphone
operating on Windows 8 software a few days ahead of Apple Inc.(NASDAQ:AAPL)’s expected
launch of its new iPhone on September 12.
Nokia boss had promised that the company will be
unveiling its new smartphone soon and tech industry circles expect that launch
to take place at a trade show in Helsinki on September 5 and 6.
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Both Samsung and Apple have overtaken Nokia in the smartphone
segment but the company has been making its own moves to retain its market
share, including getting into an alliance with Microsoft to use its operating
system for its mobile devices.
Investors expect Nokia to come out with a phone that
would be a rival to Samsung's Galaxy series and Apple's iPhones.
In fact the latest market share figures from market
research firm Gartner, published on Tuesday, appear to be encouraging reading
for Nokia. Though Samsung is widening its lead as the largest seller of mobile
devices the figures also show that Nokia has held on to its share compared to
the previous sequential quarter. At least the company has not lost ground.
Nokia shares were trading up more than 3 percent at
$2.57. Its shares have fallen nearly 50 percent between Feb 15 and now.
Nokia's Lumia series were the first phones from the
company to use Windows operating software. So far they have failed to set the
market on fire but Nokia's Chief Executive Stephen Elop has said that the
company would continue to use Windows.
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"In today's war ... (between) Android, Apple and
Windows, we are very clear, we are fighting that with the Windows phone,"
said Elop, who was in Oslo for a meeting with Telenor chief executive Jon
Fredrik Baksaas.
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