Samsung
Electronics maintained its leadership position in the smartphone
segment, shipping more than 50 million units in the second quarter of 2012,
almost double that of Apple Inc.’s (NASDAQ:AAPL) sales figures from Strategic
Analytics revealed.
In
the previous quarter Samsung had sold 44.5 million phones, much ahead of
Apple's 35 million iPhones sold in the same quarter.
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Following
up on the success of its Galaxy SII phones released in June 2011, Samsung's
Galaxy SIII has cemented its dominance in the smartphone segment, supplanting
the iPhone completely. The new Galaxy sold 10million sold in less than two
months of it launch.
Powered
by Google’s flexible Android operating system, with its numerous user-friendly
applications, Samsung's Galaxy range have garnered for the Korean consumer
electronics firm.
However
while Samsung has taken giant strides in the smartphone market, most of its
gains have come at the expense of Research in Motion and Nokia, with Apple's
iPhones ceding a mere 1 percent of its market share. The Galaxy SIII also has
the advantage of being relatively newer compared to the iPhone 4S which was
launched last year.
Apple
is betting everything on the new iPhone scheduled for launch in mid-September
and according to tech analysts would have a superior user experience compared
to the current version.
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Buyers
may also be postponing purchase of the existing iPhones in anticipation of new
one later in the year, testified to by lower unit price realisations of the
iPhone in the last quarter, squeezing margins. This may well be the story in
the next quarter as well.
Last
month Apple's Tim Cook had said emerging markets, especially China, hold out
huge opportunities for the company's products now that carriers there are
transitioning to 3G from 2G now.
China
has the potential to immediately double its market share in a short time.
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