Research reports from Gartner clearly show that Samsung Electronics has
surpassed its competitor Nokia Corporation (ADR)(NYSE:NOK) in the 2nd
quarter in terms of market shares. In the 1st quarter, Samsung had a
share of 20.7% in the market, whereas now the figure stands at 21.6% after
selling 90.43 million mobile handsets.
Nokia too has shown a slight increase from a 19.8% market share in the 1st
quarter to 19.9% in the 2nd, but it has experienced a significant
drop from 22.8% during the same time a year back. Android-running Galaxy
smartphones, especially the Galaxy S3 handset, has contributed enormously to
its huge market share. According to Gartner, Nokia's Windows-running Lumia
devices are desperately trying to tighten their holds in the minds of customers
so that they switch over to Nokia.
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Apple Inc.(NASDAQ:AAPL) has managed to increase its
shares to 6.9% in the 2nd quarter from 4.6% a year back. Apple has
been affected by its own popularity because consumers are eagerly awaiting the
launch of iPhone 5 (expected in the fall), which has created quite a buzz, thus
leading to the lessening of demand for the current iPhone. The mobile device
market has experienced a drop in sales - 2.3% year-on-year in the quarter to
419 million units for the simple reason that users are waiting for hi-tech
devices that are going to be launched in the 3rd or last quarter of
this year.
Smartphones running Google's Android operating system
dominated 64.1% of the 154 million smarphones that were sold in the 2nd
quarter. Although there is a slight decrease, the sales have gone up when
compared to the same time last year, by 42.7%. Apple's iOS platform comes
second, occupying 18.8% of the sales. Microsoft’s Windows Phone smartphone
market share almost doubled to 2.7%, but it is still way behind iOS and Android.
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