Wednesday, August 1, 2012

The Great Tech War Heats Up, Samsung and Apple Inc.(NASDAQ:AAPL) bombards each other

The legal war between two tech giants, Apple Inc.(NASDAQ:AAPL) and Samsung is heating up slowly. Lawyers of both companies have faced off for opening statements on Tuesday. It is one of the highly anticipated patent trials in the US in which Apple has alleged that Samsung has stolen features line multi touch and scrolling from Apple’s iPhone.

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Samsung Electronics Co. Ltd. has made it clear to the jurors that its products do not use copied features of Apple’s iPhones. Samsung products are examples of justifiable tech competition in American style.

Apple is being examined on its global patent strategy against Android OS of Google. On the other hand, Samsung is confronted with the peril of sales ban on its very popular Galaxy line of electronic devices. Stakes are definitely high.

According to Harold McElhinny, attorney of Apple, Samsung’s analysis of internal products show that it has intentionally ripped off iPhone features. Charles Verhoeven, lawyer of Samsung, has counter-commented that all companies are required to produce such documents. Verhoeven has also mentioned that it is all a part of the competitive practices in America.

Tuesday saw a busy courtroom in San Jose, jam-packed with lawyers and reporters. Both the tech giants relied largely on slides exhibiting different phone models and their specifications, internal emails and news reports to prove their points.
Harold McElhinny presented slides that showed Samsung phones since 2006 and compared them to the newer smartphones manufactured by the Korean company. His main question was that how Samsung possibly made a move from old models to ‘these phones’. He made it clear that even if Apple is a big company, it will protect its rights when someone tries to copy or steal.

Verhoeven retaliated by saying that many features in iPhone were already innovated by many before its release in the market. Samsung is not a copyist.

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Samsung has reportedly sold 22.7 million devices in the US market, receiving $8.16 billion revenue. Apple is looking forward to covering damages of $2.5 billion.

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