Wednesday, September 26, 2012

Apple Inc. (NASDAQ:AAPL) Maps Controversy Gets Murkier

The controversy created by Apple Inc.(NASDAQ:AAPL)’s new mapping application has given unprecedented publicity to its rival, Google while t has also given other competitors a chance to take digs at Apple and push their own applications.

Apple ditched Google Maps and has offered its own mapping application to users of the iPhone 5, who have not taken very kindly to the replacement.

The criticism of the Apple new map app has been almost universal and has, to some extent, stolen the thunder from its record sales of the new iPhone.

Monuments and prominent structures appear distorted in 3D images in the maps, while stations, airports, roads are not located where they are supposed to be. The directions, in many cases, are also error prone.

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Google has, so far not reacted to the whole controversy in its official capacity. Chairman Eric Schmidt, however told reporters in Tokyo on Tuesday that Apple should have stuck to using Google Maps. He added that they could not be forced into doing it and it was Apple's call.

The Internet search giant is reportedly working on a new mapping application for Apple's new operating system but officially it has not said anything about it.

Meanwhile rivals such as Motorola Mobility are taking this opportunity to extol the virtues of their mapping app.

According to a blog on New York Times, the Google unit, in a posting on Google Plus, showed a picture of an iPhone alongside its new Razr M with the tag line: Looking for 315 E 15th in Manhattan? Google Maps on Droid Razr M will get you there & not #iLost in Brooklyn.

Nokia, which has its own mapping application that are known to be efficient said in a blog post, "....we truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere. That’s been standard practice at Nokia for the past six years, and we also understand that “pretty” isn’t enough. You expect excellence in your smartphone mapping experience."

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