The controversy created by Apple Inc.(NASDAQ:AAPL)’s new
mapping application has given unprecedented publicity to its rival, Google
while t has also given other competitors a chance to take digs at Apple and
push their own applications.
Apple ditched Google Maps and has offered its own
mapping application to users of the iPhone 5, who have not taken very kindly to
the replacement.
The criticism of the Apple new map app has been almost
universal and has, to some extent, stolen the thunder from its record sales of
the new iPhone.
Monuments and prominent structures appear distorted in
3D images in the maps, while stations, airports, roads are not located where
they are supposed to be. The directions, in many cases, are also error prone.
Google has, so far not reacted to the whole
controversy in its official capacity. Chairman Eric Schmidt, however told
reporters in Tokyo on Tuesday that Apple should have stuck to using Google
Maps. He added that they could not be forced into doing it and it was Apple's
call.
The Internet search giant is reportedly working on a
new mapping application for Apple's new operating system but officially it has
not said anything about it.
Meanwhile rivals such as Motorola Mobility are taking
this opportunity to extol the virtues of their mapping app.
According to a blog on New York Times, the Google
unit, in a posting on Google Plus, showed a picture of an iPhone alongside its
new Razr M with the tag line: Looking for 315 E 15th in Manhattan? Google Maps
on Droid Razr M will get you there & not #iLost in Brooklyn.
Nokia, which has its own mapping application that are
known to be efficient said in a blog post, "....we truly understand that
maps and location-based apps must be accurate, provide the best quality and be
accessible basically anywhere. That’s been standard practice at Nokia for the
past six years, and we also understand that “pretty” isn’t enough. You expect
excellence in your smartphone mapping experience."
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