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Monday, September 24, 2012

Apple Inc. (NASDAQ:AAPL)’s iPhone to boost gross margins by 120 bps: Jefferies


Now that the new Apple Inc.(NASDAQ:AAPL) iPhone is out and we can safely say that it will not usher in a new world order or is the solution to all our economic woes, analysts have got down to saner and more mundane forecasts.

A Jefferies analyst has estimated that the iPhone 5 will boost the gross profit margins of Apple by 120 basis points and this would reflect in its September quarter results.

At an average selling price of $650 - which would also include subsidies by carriers - Peter Misek feels that the gross margin on the phone would be about 55 percent.

Misek has based his forecasts on the innards of the iPhone 5 and the costs associated with them. The total cost of the materials of the phone has been estimated at $293, which includes some royalty payments.

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Here's Misek's break-up of the semis, electronic components and memory.

The Murata WiFi module in the iPhone 5 has a Broadcom WiFi combo chip, similar to previous iPhones. Apple also is also using a Broadcom trackpad controller along with a Texas Instruments touch screen controller.  The 4S, uses a single-chip Texas Instruments solution. There are two components from Avago, “slightly better than we expected.”

Dialog Semi and STMicro kept their slots in the phone.

In addition to Hynix and Toshiba, SanDisk is also expected to supply NAND flash memory.

Elpida would supply DRAM. “We think Elpida’s share gains in DRAM, and SanDisk’s share gains in NAND would most likely come at the expense of Samsung,” he writes.

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