Now that the new Apple Inc.(NASDAQ:AAPL) iPhone is out
and we can safely say that it will not usher in a new world order or is the
solution to all our economic woes, analysts have got down to saner and more
mundane forecasts.
A Jefferies analyst has estimated that the iPhone 5
will boost the gross profit margins of Apple by 120 basis points and this would
reflect in its September quarter results.
At an average selling price of $650 - which would also
include subsidies by carriers - Peter Misek feels that the gross margin on the
phone would be about 55 percent.
Misek has based his forecasts on the innards of the
iPhone 5 and the costs associated with them. The total cost of the materials of
the phone has been estimated at $293, which includes some royalty payments.
Here's Misek's break-up of the semis, electronic
components and memory.
The Murata WiFi module in the iPhone 5 has a Broadcom
WiFi combo chip, similar to previous iPhones. Apple also is also using a Broadcom
trackpad controller along with a Texas Instruments touch screen
controller. The 4S, uses a single-chip
Texas Instruments solution. There are two components from Avago, “slightly
better than we expected.”
Dialog Semi and STMicro kept their slots in the phone.
In addition to Hynix and Toshiba, SanDisk is also
expected to supply NAND flash memory.
Elpida would supply DRAM. “We think Elpida’s share
gains in DRAM, and SanDisk’s share gains in NAND would most likely come at the
expense of Samsung,” he writes.
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