Apple Inc. (NASDAQ:AAPL)’s iPhone 5 has managed record
draws with people lining up overnight to but the lest device from the company.
Two million phones were already sold out in advance
orders and the demand for the phone on the second day of its sales is
unflagging.
But now a serious question arises. Can the company
feed that demand? Does it have a robust supply base?
There have been reports that U.S. network carrier
Sprint had said that on the East Coast (in the United States) stores had been
constrained to keep up with the demand as their stock of iPhones had been sold
out, just hours after it went on sale.
Sprint executives expressed themselves as happy with
the response.
While eager customers generally throng the Apple
stores, there are others who prefer to go to the outlets of carriers, which
offer more stores, lesser waiting time and also better deals on the phones.
All this demand has prompted Piper Jaffray analyst
Gene Munster to estimate that the iPhone 5 will sell between 6 and 10 million
units in the launch weekend itself.
To answer the question about the supply issue, there
are reports that supplies may lag demand.
A Bloomberg report, quoting Barclays, said that
Apple's supply may not be able to keep pace with the unprecedented demand
chiefly due to the shortage in supply of components.
It may be recalled that prior to the launch there were
reports that Sharp, which makes the LCD display screens, had a production
problem which was delaying the dispatch of the screens to Apple's assembling
factories.
While the success of the iPhone 5 is assured, the
coming days will test Apple's ability to meet the continued demand.
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