Monday, September 24, 2012

Competitors zero in on Apple Inc. (NASDAQ:AAPL) major weakness - Google (NASDAQ:GOOG), NOK

Motorola Mobility by Google Inc(NASDAQ:GOOG) could not resist making a jab at the Apple Inc.(NASDAQ:AAPL) iPhone5’s major weak spot. The makers of Motorola Mobility too, along with the Korean brand, Samsung, and Nokia Corporation (ADR)(NYSE:NOK), have started making public, their opinion of exactly how bad and mediocre Apple’s new Maps App really is.

The iOS 6 application has been installed into the new phone, thereby replacing the Google Maps application it previously had. And this transition from Google Maps has not been a very wise one, one the part of Apple, since it has resulted in many dissatisfied customers, as well as the taunts of all the rival phone companies.

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otorola Mobility probably took on Google Maps partly to spite Apple’s unfortunate mistake, but the Mobility division has taken it a step further by publicly making fun of the Maps App on Apple’s new phone, through advertisements, which declare the Apple maps application to result in “#iLost.”

This blatant criticism through adverts is not a step taken only by Motorola. The other companies, Samsung and Nokia too, have tried to cash in on Apple’s Achilles’ heel by taking out adverts which make fun of the cloud-based application is a manner which is not quite subtle.

Motorola, in the advertisement, compares the Google+ Maps application on the Droid Razr M, to the Apple Maps application on the new iPhone5. However, instead of defending itself, Apple has saved face by admitting to the limitations of their new applications. The company has also promised improved performance by the application very soon, since they are trying their level best to improve the faults in the new app.

The reason for the Apple-bashing may not strictly be a fault which the other companies need to point at. The Apple iPhone5 opened to the market with an unprecedented response by people all over the world. Its launch on the 14th of September saw people clamoring over one another to get their hands on the new samrtphone. What with technology changing at the blink of an eye, all the smartphone makers are fighting tooth-and-nail to try and stay at the top. 

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