Wednesday, September 26, 2012

The Analysis of Apple Inc. (NASDAQ:AAPL)’s Mapping Tool

Ever since the launch of iPhone 5, Apple Inc.(NASDAQ:AAPL)’s mapping tool has received criticism from all over for being unable to navigate users correctly. However, that is not the only flaw here; all components of the mapping tool need to be considered such the iOS app including its user interface and APIs, the cloud service providing 2D maps and satellite/aerial imagery, the 3D modeling Apple has commissioned to create standard 3D mode and Flyover (currently limited to specific areas), the directions and live traffic information used to provide driving and walking directions; and the integration with third parties.
Apple has chucked Google Maps in favor of its own version, but has failed to incorporate two major features of the latter, which are Google's Street View and Transit directions. Flyover being restricted to certain areas is not a suitable alternative at all. Google's web Street View uses Adobe Flash, so there is no other option other than downloading third party apps that provide birds-eye views, when you cross the Flyover range.

Transit directions are also a problem in the iPhone 5. However, users can access the web version of Google Maps that will help them in terms of driving directions, walking directions, and biking routes. Routesy, a third part app, is also a good replacement. It is a slight comedown for Apple, because they were expected to provide some better apps along with the launch of their latest iPhone.

Although there are numerous third part apps in the market like Transit and City Maps that provide directions in their own style, Apple is seriously expected to buck up and debug the problems of its mapping tool or they might be in trouble. The one advantage that it has over Google is that takes the preferences of users into consideration unlike Google’s hardwired link that sometimes gives incorrect transit directions.

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