The long
wait for Amazon.com, Inc.(NASDAQ:AMZN)’s recent offering is finally over – the online retailer has
unveiled their product, which is the highly anticipated Kindle e-reader. Known
as the Paperwhite Kindle, its USP is the state-of-the-art Lightguide front lit
display, which makes use of fiber optic technology to light the reader.
According
to Jeff Bezos, Amazon’s CEO, this feature will work wonders because users will
get better ambient light from front lighting as opposed to the typical backlit
screen. The fiber optic technology is sufficient to keep the reader running for
8 weeks after a single charge even if the light is kept on!
The
design of the Kindle e-reader has been fabricated after keeping the comfort and
user-friendliness in mind. The device just weight 7.5 ounces and is only 9.1 mm
thick! The easy of usage, its light weight, and fiber technology will
contribute enormously to sales shooting up when the product is available in the
market. Amazon’s Kindle has always commanded a loyal audience from among those
who buy reasonably priced products instead of costly and luxurious ones.
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Updates on New Launch Here
The
release of the latest version of Kindle comes at an excellent time because it
is just before the Christmas shopping season, which is another reason that the
product is being billed as a top selling model. Amazon is going out of its way
to retain and expand its user base by slashing prices by $30-$50 off numerous
older Kindle models. The simplest version of Kindle is priced at a mere $79,
which is way less than products of its rivals. In fact, the Kindle Touch was so
popular that it was soon sold out and orders had to be cancelled. Kindle
Paperwhite is likely to be available at $179 when it hits the floors on October
1st.
Shares of AMZN soared 1.93% to $251 and made an all
time high of $525.70.
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