Amazon is going green. Or rather it is facilitating shopping for those who are environmentally conscious.
The online retailing giant has launched a new site called vine.com which will sell products that are green or non-polluting. They include all kinds of products such as cleaning supplies to baby accessories, beauty supplies and clothes.
Amazon acquired Vine when it bought Quidsi in 2010 that has properties such as Dipaers.com, Wag.com and YoYo.com.
The criteria for green are rather strict according to the standards set by Vine.
Get Free Trend Analysis On AMZN Here
Products must fall into one of the following categories: they must be designed to remove toxins, energy-efficient, natural, organic, powered by renewable energy, reusable, made of sustainable materials or water-efficient, a blog in the New York Times reported.
Examples of such product are - bamboo-cutting boards, reusable cloth diapers, organic cotton bedding, low-flow shower heads, and water filter pitchers and so on.
According to Josh Dorfam, who is the site leader, “This is a site that is not necessarily about saving the planet, though we feel the products are useful in that regard.
“It’s really saying to mom, ‘If you care about raising safe and healthy kids and you feel green products without chemicals can help along the way, we’ve figured out ways to help you do that.’”
Vine has also aske it vendors to make sure that the products they supply meet all its standards and do not contain any banned substances.
In order to ensure a better deal for customers Vine is also stocking products which are fair trade or are mad within 100 hundred miles of shoppers.
Shares of AMZN are down about 1% to $250.