Apple Inc. (NASDAQ:AAPL) and Facebook Inc(NASDAQ:FB) just
got closer.
The new iPhone 5, released by Apple on Wednesday, has
the Facebook application and the related software tightly integrated into its
software code to provide ease of use to subscribers of the social network.
The relationship between Apple and Facebook has been
mired in disputes in recent times with both companies not able to arrive at any
agreement on the integration of the social network's app on its devices.
However earlier this year the iPhone maker said that
Facebook would now be integrated into its new operating software iOS6.
According to Forbes.com, "In the new version of
Apple’s App Store, people can “Like” a song via Facebook. Once these Likes
appear back on Facebook, they could in theory drive major traffic back to
Apple’s App Store.
In addition in iOS 6, Siri will now include the
ability to post a status update. In the demo today Scott Forstall asked Siri
for a sushi restaurant. Then he asked Siri to post to his Facebook wall that
he’s looking forward to sushi."
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Apple had entered into a similar arrangement with
Twitter in the previous version of its operating system.
It’s a plus for
Facebook, because it will drive more users to Facebook. For Apple it’s also a
plus, since Apple has not been known for its social features, Forbes said.
The new iPhone with a 4inch retinal display and
equipped with support for 4G long term evolution (LTE) networks has
disappointed many critics who were expecting something revolutionary from the
company, which swore by innovation.
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