Thursday, September 13, 2012

Apple Inc. (NASDAQ:AAPL) Binds Facebook (NASDAQ:FB) Closer to Itself

Apple Inc. (NASDAQ:AAPL) and Facebook Inc(NASDAQ:FB) just got closer.

The new iPhone 5, released by Apple on Wednesday, has the Facebook application and the related software tightly integrated into its software code to provide ease of use to subscribers of the social network.

The relationship between Apple and Facebook has been mired in disputes in recent times with both companies not able to arrive at any agreement on the integration of the social network's app on its devices.

However earlier this year the iPhone maker said that Facebook would now be integrated into its new operating software iOS6.

According to Forbes.com, "In the new version of Apple’s App Store, people can “Like” a song via Facebook. Once these Likes appear back on Facebook, they could in theory drive major traffic back to Apple’s App Store.

In addition in iOS 6, Siri will now include the ability to post a status update. In the demo today Scott Forstall asked Siri for a sushi restaurant. Then he asked Siri to post to his Facebook wall that he’s looking forward to sushi."

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Apple had entered into a similar arrangement with Twitter in the previous version of its operating system.

 It’s a plus for Facebook, because it will drive more users to Facebook. For Apple it’s also a plus, since Apple has not been known for its social features, Forbes said.

The new iPhone with a 4inch retinal display and equipped with support for 4G long term evolution (LTE) networks has disappointed many critics who were expecting something revolutionary from the company, which swore by innovation.

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