Wednesday, September 5, 2012

Apple Inc. (NASDAQ:AAPL) : An estimate for iPhone 5 sales – 10 million in a week

In spite of the delayed purchases in its second quarter, Apple Inc.(NASDAQ:AAPL) is all set to make a spectacular comeback with the launch of its next generation iPhone 5 that is expected sometime around 12th September. Analysts are already expecting that the pent-up demand for the upcoming device could produce some massive early sales.

Wall Street presently predicts that Apple will be reporting sales of about 22 million to 23 million iPhones in the September quarter. However, if Apple plans on releasing iPhone 5 on 21st September as expected, the sales can shoot event higher.

As per an analyst at Piper Jaffray, Gene Munster, Iphone sales for the period can range anywhere between 26 million and 28 million units. The bulk of that increase can happen in the week of 21st September. Munster speculates that if the actual ship date is the 21st September, Apple can sell as many as 6 million to 10 million iPhone 5s in the last week of September except barring issues.

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Obviously, in order to hit those huge numbers of sales, the device needs to have a very huge opening weekend which seems unlikely. As we have seen earlier, the sales during the first weekend have ramped up exceptionally with the release of each model. The iPhone 3GS had sold more than one million units during its first weekend at the smartphone market, whereas the iPhone 4 sold more than 1.7 million and the iPhone 4S has sold more than 4 million.

Do the predicted sales figures seem plausible? It may be so, provided Apple’s supply chain is not too constrained. However, with the reports of delays in screen manufacturing of iPhone at Sharp, this question becomes prominent. In either case, we will have to wait and watch until the next iPhone releases. 

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