The widespread criticism over its new mapping application has prompted Apple Inc.(NASDAQ:AAPL) to start hiring developers to work on it and refurbish it.
With its new operating system iOS6, Apple decided to ditch Google Maps and use its own Apple Maps, which is available on its new iPhone 5.
Existing users of its iPhones, who want to upgrade to its new operating software will also find themselves forced to use its Apple Maps.
AppleInsider reported on the iPhone maker's hiring plans. It said that over the past week the company has posted "multiple listings for software engineers who will handle development, real-time rendering and overall upgrades to the fledgling mapping service, among others."
Will AAPL Hit $1000 This Year? Get Free Trend Analysis Here
Apple is seeking to fill positions for developing 3D flyover models, including "mesh generation of terrain" and "road rendering" in a C++ environment. Another engineer is being sought to work on both the client and server to develop "advanced dynamic label layout of road labels, points of interest and other labels on the map," AppleInsider reported.
Those who have used the maps have been criticising it on Twitter and various other social forums. The use of the 3D features on the maps renders laughable and sometime nightmarish images of well-known monuments and structures, according to one report.
Incidentally there have also been reports that Google is working on a new Google Maps app for iOS 6 and is waiting for Apples for it.
It remains to be seen if Apple will go back to Goggle or prefer to upgrade and improve its own application.