Here's something more for you Apple and iPhone enthusiasts.
Apple Inc.(NASDAQ:AAPL)’s new mobile operating system iOS6 has a new privacy setting that allows users to block tracking by advertisers.
Marketers generally use an ad tracking software that can be used to deliver targeted ads to uses across applications.
Incidentally this blocking facility is available under the `About' tab and not under the `Privacy' tab. Users can click on the `Limit Ad Tracking' option to set up the block.
Search engines such as that of Google regularly use such tracking applications to follow users to find out what they do on the Internet and then deliver ads targeted at them according to their interests.
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Apple's Safari browser has a privacy setting that blocks cookies from third parties. Google bypassed this setting and collected data related to users' activities on the Internet for which it had to pay a penalty of $22.5 million.
For advertisers and marketers this kind of tracking is important as it allows them to monetise their presence.
According to AppleInsider Apple my not have been happy with the way that advertisers were going about trying to collect data users of Apple devices.
Third party developers and ad networks were using Apple's universally unique device identifiers to track individual devices. In fact they often used the UUIds inside Apple's headquarters with a view to spying on new models.
The new software also has an `Advertising Identifier' which users can disable.
As Apple explains in the `about' section - "iOS 6 introduces the Advertising Identifier, a non-permanent, non-personal device identifier, that advertising networks will use to give you more control over advertisers' ability to use tracking methods."