When Apple Inc.(NASDAQ:AAPL) Plans On Getting A Bigger Share With The Launch Of iPhone 5 releases for sale at the retail stores on Friday, the firm will be upgrading its already gigantic base of existing customers as well as convert others with the help of competitor gadgets.
A major portion of the initial rollout is predicted to involve loyal customers of Apple queuing at the retail stores of Apple for an opportunity of getting the latest version of the popular smartphone.
In order to meet the high expectations of Wall Street for the device, Apple will need to keep attracting customers new to the smartphone market. The company will also need to entice other customers using smartphones of other companies, including Blackberry, Samsung and Motorola.
This would definitely pitch Apple into a more pronounced battle with Samsung, the Korean electronics giant that has become a top contender in the world of mobile phones within a short span of time.
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Till now, both the companies have enjoyed huge success for several reasons. Huge numbers of users of feature phones and firms have traded up to smartphones. Also, companies that have dominated the smartphone sector in last few years, namely Nokia and Research in Motion have found their positions to have eroded resulting in tapping of large base of new customers.
Google and Apple have profited from the decline of Blackberry that accounted for more than 45% sales of smartphones in the US in 2008. It has garnered a share below 3% of the market in the initial half of the year, as per the data from IDC.
Several analysts are predicting that Apple will sell 10 million iPhone 5s in the first two weeks of its launch. Ben Reitzes of Barclays Capital had foreseen Apple’s plans of building about 50 million iPhone 5s in the December quarter. Next year is also likely to see the strong demand.