When Apple
Inc.(NASDAQ:AAPL) Plans On Getting A Bigger Share With The
Launch Of iPhone 5 releases for sale at the retail stores on Friday, the
firm will be upgrading its already gigantic base of existing customers as well
as convert others with the help of competitor gadgets.
A major portion of the
initial rollout is predicted to involve loyal customers of Apple queuing at the
retail stores of Apple for an opportunity of getting the latest version of the
popular smartphone.
In order to meet the
high expectations of Wall Street for the device, Apple will need to keep
attracting customers new to the smartphone market. The company will also need
to entice other customers using smartphones of other companies, including
Blackberry, Samsung and Motorola.
This would definitely
pitch Apple into a more pronounced battle with Samsung, the Korean electronics
giant that has become a top contender in the world of mobile phones within a
short span of time.
Till now, both the
companies have enjoyed huge success for several reasons. Huge numbers of users
of feature phones and firms have traded up to smartphones. Also, companies that
have dominated the smartphone sector in last few years, namely Nokia and Research
in Motion have found their positions to have eroded resulting in tapping of large
base of new customers.
Google and Apple have
profited from the decline of Blackberry that accounted for more than 45% sales
of smartphones in the US in 2008. It has garnered a share below 3% of the
market in the initial half of the year, as per the data from IDC.
Several analysts are
predicting that Apple will sell 10 million iPhone 5s in the first two weeks of
its launch. Ben Reitzes of Barclays Capital had foreseen Apple’s plans of
building about 50 million iPhone 5s in the December quarter. Next year is also
likely to see the strong demand.
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