The release of Apple Inc. (NASDAQ:AAPL)’s iOS 6 unveils many new and improved features. Even though the camera isn’t a huge upgrade, there is only one feature which ain’t receiving as much appreciation as expected: the native mapping application in iOS 6. There has been an addition of several features as well as the removal of some notable code that has been with iOS for a long time: Apple's YouTube app and the use of Google Map data within the Maps app.
The partnership that has crumbled between the two companies viz a viz Apple Inc. and Google generates a aura of curiosity among people who are minutely observing every movement made by the two companies and are keen to see what, if any, effect this will have on the companies' bottom lines. It seems that the break-up will have partial effect on both the companies: - part of it is likely to go smoothly whereas the other is laden with user peril.
The change that is supposed to not to have much effect on either of the two companies is Apple’s removal of You Tube as an in-built application. Contrary to some rumours encircling the Internet space this week, Apple isn't banning YouTube from the new version of its mobile operating system; it's just removing the built-in app it created to access Google's popular video service on iOS devices. With Google releasing its own You Tube application last week (though currently only for the iPhone), one can browse any Web on their device to go to YouTube.com directly.
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The real trouble that keeps the eyeball fix is Apple’s doing away with the Google’s Mapping Solutions and the introduction of the 3D Mapping Solutions by C3 Technologies. Though this new Maps app. Is updated and equipped with several new features such as turn-by-turn navigation and a new "flyover" mode, those who reviewed this new device felt that they were already missing the one thing that the new Maps doesn't have: Google Maps data. Thus, what remains a major concern is would the paid customers too show their discontentment towards this Mapping Solution like the reviewers? As in such a scenario it wouldn't be surprising for Google to capitalize on their discontent.
Mapping being one of the most-utilized services for other apps on mobile devices, this is an app that Apple will want to get right. The change is vital for Google too as the company gets huge business from it.