The iPhone 5 from Apple Inc.(NASDAQ:AAPL) may not have anything to `wow' customers or something `completely different' that would have set the market on fire, but overall the new phone has again raised the bar for the smartphone industry.
Almost all the existing features on the phones have been upgraded and revamped. The screen looks better and the phone itself is about 20 percent lighter than the 4S.
The mobile operating system of the phone has been upgraded to iOS6 which is a clear winner among other operating systems by Google and Microsoft.
As one analyst put it, "It really dos feel like a piece of jewellery."
The home screen does look the same but what has changed is the clearer resolution and the software technology lessens the glare under bright lights and in the sunlight. The wider and taller body also ensures that it can be held in the palm easily and operated with the thumb.
The new phone also has the Apple-made upgraded processor A6 that provides faster computing experience and graphics display.
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The camera is definitely better and more powerful than what we see in the existing phones. The phone has been enabled to support 4G long term evolution (LTE) networks already provided by carriers such as Verizon, Sprint and AT&T,
The voice assistant Siri has also seen an upgrade with better responses and more duties such making dinner reservations.
Chief Executive Tim Cook who launched the product said, "The differences between Apple products and the competition, he said, “is how well all our products work together.”
While Google's Android phones is the undisputed market leader in the smartphone segment in the U.S., this year Apple's share of the market segment is expected to go up to a third.