The launch of the iPhone 5 by Apple Inc.(NASDAQ:AAPL) might actually work to the advantage of Nokia Corporation (ADR)(NYSE:NOK), as comparisons between the two phones have become more rampant over the past week.
When the European handset maker unveiled its Lumia 920 and 820 on September 5, there were howls of disappointment from analysts and critics and it was dismissed as just another stodgy phone from a company that has a long history behind it.
However the launch of Apple’s new iPhone about a week later has completely overturned sentiments. When there are two smartphones in the market launched within days of each other, it is inevitable that tech experts will be making comparisons.
To everyone's surprise, on a point to point comparison, Nokia Lumia 920 is actually found to be a superior product to the iPhone.
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One reason for this was that this time around Apple has played it safe and there are no innovative features that would have absorbed everyone's attention.
Apart from being taller, thinner and lighter, the phone is merely an upgraded version of its predecessor. Of course it is equipped with a faster processor and can support 4G networks. But then, there are already devices out there which have those capabilities and Apple is merely playing `catch up' in those areas.
Apple is of course seeing record sales for its latest phone but that is not to say that people will not buy the Nokia.
The only disadvantage for the Finnish handset maker is that the actual availability of the Lumias is uncertain hinging as it does on how fast Microsoft is with the release of its new Windows Phone 8 operating software.
Rumours of delay in rolling out the new software by the Redmond-based company are not doing Nokia any good.