In Apple Inc. (NASDAQ:AAPL)’s feud with Google, over the struggle for dominance in the smartphone market the biggest casualty has been the iPhone's mapping feature.
It looks like a classic case of cutting the nose to spite your face. Apple ditched Google and in an attempt to be one-up on the Internet search giant, has saddled its customers with a product which is much inferior and misleading.
Users, critics and technology experts have widely criticised the application from Apple, which, they say, doesn’t provide directions for public transportation and sometimes gets confused when navigating users.
The Cupertino company had believed that it could deliver a better experience for customers than Google. An analyst at Forrester Research said that in the shot-term Google's application was much better.
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Gadget reviewers said that in its hurry to displace Google, Apple lost its way with the mapping application. While Apple has been touting the feature as a key software change in its new operating system, critics are calling it the biggest drawback to the iPhone.
Google has been working on its mapping application for over a decade and has been honing it constantly. On the other hand Apple's map app looks like it has been hastily patched and put out. The application has been created using data from navigation firm TomTom and others.
Apple, meanwhile, has responded all the criticism it has been receiving and said that it would soon improve the feature in the next few days.
In a statement Apple spokeswoman Trudy Muller said the launch of Apple Maps was a major undertaking for the firm.
“We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get,” she said.
“We appreciate all of the customer feedback and are working hard to make the customer experience even better,” added Ms Muller.
On Friday TomTom, which provides the data underlying the map app, said it was “more than willing” to help Apple improve the application.
“We stand by the quality of our maps,” said TomTom spokeswoman Caroline Fisher. She added that although TomTom did not have a team in place at Apple it was happy to supply developers to help make the app work better.