Facebook Inc(NASDAQ:FB) founder and Chief Executive
has effectively put a stop to wild rumours doing the rounds that the social
networking company was working on a phone.
Shooting down the idea of a Facebook phone once again,
Zuckerberg said, it “doesn’t move the move the needle for us. We want to build
a system that’s deeply integrated into every platform people use.”
The head of Facebook was making his first public
appearance since the company's IPO in May and fielded questions at length at a
TechCrunch conference in San Francisco.
He made it clear that the company was very serious
about its mobile strategy as a future growth driver for it.
“Over the next three to five years, the biggest
question that’s on everyone’s mind, and that’s really going to determine how we
do, is really going to be how well we do with mobile,” he said.
“We think we’re going to make more money on mobile
ads,” he said. “We’ve had right-hand-column ads and it’s been great, a
multi-billion-dollar business. But on mobile, we can’t do that. It’s clearly
going to have to be different.”
He added that more users were using Facebook on mobile
and mobile users were likely to be daily active users.
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Facebook started mobile ads less than six months back
and has drawn flak from marketers and advertisers for being slow off the mark
in its efforts to monetise its mobile subscriber base.
He added that the company had made a grave error in
focussing too much on HTML5 instead of native applications, which were faster.
“We burned two years,” he said. “It may turn out it
was the biggest strategic mistake we made.”
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